Scouttlo
All ideas/marketing/Una plataforma de testing y simulación para workflows de marketing automation que permita ejecutar, debuggear y validar campañas en entornos locales antes de producción.
HNB2Bmarketing

Una plataforma de testing y simulación para workflows de marketing automation que permita ejecutar, debuggear y validar campañas en entornos locales antes de producción.

Scouted 2 hours ago

7.3/ 10
Overall score

Turn this signal into an edge

We help you build it, validate it, and get there first.

Go from idea to plan: who buys, what MVP to launch, how to validate it, and what to measure before spending months.

Extra context

Learn more about this idea

Get a clearer explanation of what the opportunity means, the current problem behind it, how this idea solves it, and the key concepts involved.

Share your email to view this expanded analysis.

Score breakdown

Urgency7.0
Market size8.0
Feasibility8.0
Competition6.0
Pain point

Las plataformas existentes de engagement no permiten ejecutar workflows localmente para testing y debugging, lo que dificulta el desarrollo y QA de campañas de marketing.

Who'd pay for this

Equipos de marketing y growth que usan plataformas como Braze, Iterable o Customer.io y necesitan validar sus campañas antes de lanzarlas.

Source signal

"we're building git-based workflows to check your messaging automation into git as configuration, as well the ability to run Dittofeed locally in development, or in CI with our testing sdk, for improved ease of debugging"

Original post

Launch HN: Dittofeed (YC S22) – open-source customer engagement platform

Hi HN - we’re Max and Chandler, and we’re building Dittofeed <a href="https:&#x2F;&#x2F;dittofeed.com">https:&#x2F;&#x2F;dittofeed.com</a>. We make it easy for growth and marketing teams to message their customers across multiple channels. We&#x27;re an open source alternative to platforms like Iterable, <a href="http:&#x2F;&#x2F;customer.io&#x2F;" rel="nofollow">http:&#x2F;&#x2F;customer.io&#x2F;</a>, Braze, and OneSignal. Here’s a short demo video showing how to run the platform locally, and use it to automate a customer onboarding journey:<p><a href="https:&#x2F;&#x2F;www.loom.com&#x2F;share&#x2F;0f7b67170b3a4205add00c22844ca06f" rel="nofollow">https:&#x2F;&#x2F;www.loom.com&#x2F;share&#x2F;0f7b67170b3a4205add00c22844ca06f</a><p>We created Dittofeed to tackle some commonly felt pains with customer engagement platforms:<p>First, existing platforms make it difficult to keep imported user data accurate and up to date with your primary user datastore. To solve this, we’re building first-class support for importing data from your data warehouse, for better data consistency.<p>Second, graphical “journey builders” are fragile, and difficult to debug at scale, so we’re building git-based workflows to check your messaging automation into git as configuration, as well the ability to run Dittofeed locally in development, or in CI with our testing sdk, for improved ease of debugging.<p>Third, companies in industries like finance and healthcare are often forced to implement their own solutions in-house to avoid sharing sensitive PII with third parties. As an open source platform, companies can now self-host us to keep their PII in their network.<p>Chandler, having worked in marketing for startups, experienced these challenges first hand. Max, on the other hand, was a senior platform infrastructure engineer at Braze, where he witnessed similar challenges from a technical perspective. Our combined experiences sparked the idea for Dittofeed.<p>We decided to create an open source, developer-focused customer engagement platform, because the often unspoken truth is that maximizing the effectiveness of these tools requires ongoing engineering involvement.<p>Dittofeed is built on Clickhouse (OLAP store used for storing user events, performing user segmentation, and aggregations) and Postgres (OLTP store for persisting application configuration, and serving user aggregations for efficient single-row reads).<p>If you can use the following, we’d love it if you checked us out:<p>Email support via sendgrid (other channels coming soon).<p>User data import via Segment integration.<p>We have a cloud offering, and offer paid support. You can find our pricing on our site <a href="https:&#x2F;&#x2F;dittofeed.com&#x2F;pricing">https:&#x2F;&#x2F;dittofeed.com&#x2F;pricing</a>.<p>How to try Dittofeed out:<p>Check out our demo site to play around with the app <a href="https:&#x2F;&#x2F;demo.dittofeed.com&#x2F;dashboard">https:&#x2F;&#x2F;demo.dittofeed.com&#x2F;dashboard</a><p>Run the app locally via docker compose (<a href="https:&#x2F;&#x2F;docs.dittofeed.com&#x2F;deployment&#x2F;self-hosted&#x2F;docker-compose">https:&#x2F;&#x2F;docs.dittofeed.com&#x2F;deployment&#x2F;self-hosted&#x2F;docker-com...</a>).<p>Join our slack and we’ll set you up with cloud hosting (<a href="https:&#x2F;&#x2F;join.slack.com&#x2F;t&#x2F;dittofeed-community&#x2F;shared_invite&#x2F;zt-1u3lyts83-P6npff1AbjniNRLVlrlM5A" rel="nofollow">https:&#x2F;&#x2F;join.slack.com&#x2F;t&#x2F;dittofeed-community&#x2F;shared_invite&#x2F;z...</a>)<p>We’d love to hear your thoughts, opinions, and experiences with these tools. What’s been your experience working with this kind of tech?